ONEUP LIFESTYLE: THE PROCESS OF OUTDOING ONESELF
The theme of ONEUP, and everything we’re involved in, from our lifestyle to our branding, is collaboration. To outdo ourselves is our philosophy.
We believe that the journey to success is one we take together.
Each of us has something unique to bring to the table and when everyone works together, there are no limits to what we can create.
The ONEUP brand serves as a reminder to be better versions of ourselves, and to help those around us to grow and to succeed.
Compete with the self. Collaborate with the world.
THE ELEMENTS OF SUCCESS:
ACHIEVE: Achieving your goal is just one element of success. Remember that no matter how far you have come in your journey, you should always continue to set new goals and embrace new challenges. Visualize your success, be relentless in your pursuit, and don’t ever stop striving to achieve your goals.
PROGRESS: Your journey to success will be determined by hard work, resilience, and persistence. To grow and progress, you must trust the process. Never lose sight of your goals; always remember why you started.
INITIATE: The first step in achieving success is to get started. Growth occurs once you step outside of your comfort zone; do not be afraid to take risks. An idea is only as good as its execution, so initiating a plan of action is crucial in reaching your goals. Have a vision for yourself, believe that you can get to where you want to be, then take action.
EMERALD GREEN: We chose Emerald Green because it represents growth, balance, and harmony. The emerald stone has been said to symbolize hope and the future.
When the "E" is removed, the words ON UP are left. This represents our drive and determination in moving ONWARD and UPWARD towards success. We are only limited by the boundaries we set for ourselves.